Human resources: Best diversity campaigns 2019
Third place for the "Dick im Geschäft" campaign
Third place went to the anti-discrimination campaign > "Dick im Geschäft", an initiative of the pme Familienservice Group. With the campaign, which was launched in May 2019 under the hashtag #dickimgeschäft on social media and the Work:Life blog of pme Familienservice , the Group is positioning itself against the exclusion of overweight people and for equal opportunities in everyday working life as well as for a positive body image. The company draws attention to this with various campaigns: Employees have their say in films on YouTube, campaign motifs address the issue, and there is also a nationwide postcard distribution and an influencer collaboration, among other things. The weight/appearance dimension as a criterion for discrimination has not yet been enshrined in law in Germany.
There is a case study on "Dick im Geschäft" in the Employer Branding special issue of Personalwirtschaft, which will be published soon.
From: Ute Wolter
You can find the entire article online at personalwirtschaft.de.
Press and public relations
Press and public relations
