Data protection
Your data is safe with us
We want to gain your trust. For this reason, we adhere strictly to the legal regulations on data protection and do everything we can to protect your privacy and trade secrets.
To ensure that we continuously comply with data protection in all our processes, pme Familienservice is regularly audited by external data protection experts on a voluntary basis. Here you can find the certificate of our current external data protection audit.
On this website, you can provide us with personal data and data that is important for obtaining information. In addition to the direct execution of the respective service, this data is also used for the needs-based design of the services and benefits offered. We will not use your data for other purposes without your consent.
This privacy policy covers the following points:
1st operator
The data you provide will be collected, processed and used by pme Familienservice GmbH. In the case of a company such as pme Familienservice GmbH, which operates both nationally and internationally, this may also take place at other affiliated companies in Germany or in the EU, insofar as this is necessary for the provision of our services. Our employees and the service providers involved are obliged to handle personal data confidentially in accordance with the General Data Protection Regulation(GDPR) and the German Federal Data Protection Act (BDSG).
2. collection and use of data
2.1 For what purpose we collect data
We process the data that we have received from you in order to
- to be able to provide you with the content of our website,
- To optimize our website,
- to send you information on a regular basis (newsletter),
- to process your request (contact),
- to give you access to our customer service portal "My Familienservice" (registration),
- to provide you with access to and operate our "Lesy" learning platform,
- And to provide you with tailor-made information about the services that can be used for you - on behalf of your employer (personalization).
2.2 What data we collect
To optimize and secure our websites, we use data that is transmitted by your browser in a standardized manner:
- IP address (address from which you send your request)
- Referrer (previously visited website)
- Requested web page or file
- Browser type and browser version
- Operating system used
- Device type used
- Time of access
We do not assign this data to a specific person. It is used exclusively for statistical purposes. Evaluations are only carried out in anonymized form.
We also collect data that you actively transmit (by e-mail, contact form or other means). We use this data to process your request and, if necessary, to contact you. Only the data that is absolutely necessary for this purpose is stored and processed. Our employees and cooperation partners only have access to your data if this is necessary.
A one-off registration is required to use our information and service portal "My Familienservice". This is necessary to check your authorization to use our services and to provide you with exactly the services and information that pme Familienservice provides on behalf of your employer.
We collect the following information as part of the registration process:
- Speech (Mrs/Mr)
- First name
- Surname
- Name of your employer
If this data is not sufficient to check your authorization of use, further information may be required, e.g.
- Exact company name according to HRB
- Company location
- Business e-mail and/or personnel number
- Cell phone number
- Postal code of your place of residence
In particular, the following data is processed in "Lesy":
- First name, last name, e-mail of the user
- Login name
- personal password
- City, Country
- Data that the user can enter in their profile
- Course events attended
- Activities in courses
- Forum posts
- completed learning activities
- Learning outcomes
- Log data about the user's activity, including their IP address, the activities carried out, the content of the user input and the time of the activity.
2.3 On what legal basis do we process data?
The applicable data protection law (=EU General Data Protection Regulation) permits the processing of your data (=personal data) for
- Provision of the website content and use of "Lesy" and "My Familienservice" in accordance with Art. 6 para. 1 lit. b GDPR (contract initiation and contract fulfillment).
- Website optimization, if we have a legitimate interest and can assume that you have no serious objections (legitimate interest Art. 6 para. 1 lit. f GDPR).
- Processing of personal data in a newsletter with consent Art. 6 para. 1 lit. a GDPR.
- Recording and processing of voluntarily submitted personal data for the purpose of processing your request (consent Art. 6 para. 1 lit. a GDPR).
2.4 What statistics are the data transmitted by my browser used for?
The following anonymized (=without personal reference) statistics are created:
- Visitor numbers: Visitors, sessions, page views and search engine robots.
- Visitor behavior: Duration per session, page views per session and bounce rate.
- Page analysis: entry pages, exit pages, error pages, most visited pages, pages with a high bounce rate and search terms.
- Pages of origin: All source pages and referring pages.
- Visitor locations
- Browsers & systems: Browsers, browser versions, operating systems and operating system versions.
2.5 Who can receive data from me?
As part of the processing, your data may be transmitted to:
- Persons within our company who are directly involved in data processing,
- Service providers who are contractually bound and sworn to secrecy and who perform sub-tasks of data processing,
- External companies, if this is necessary. Examples of this are postal service providers for the delivery of letters,
- Employer for mandatory training.
Otherwise, we will only pass on your personal data to third parties with your express consent - apart from legal or official notification obligations.
Your data will not be transferred to countries outside the European Union.
2.6 How long will you store my data?
We store your data for as long as we need it to achieve the purposes described under 2.1. However, there are legal regulations (e.g. Section 147 of the German Fiscal Code) that require us to retain selected documents for six or ten years in certain cases. After the retention period has expired, we delete data that is no longer required.
3. web analysis, cookies and local storage
Data is collected and stored on this website for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies and local storage entries can be used for this purpose. A cookie is a small text file that is stored on your computer when you visit a website. Local storage entries consist of data that is also stored on your computer and can continue to exist and be read after closing the browser window or exiting the program - provided they do not delete the cache. Cookies make it possible to adapt our website to the interests of the user or to store user data so that it does not have to be re-entered by the user each time.
The data from the local storage allows you to continue your conversations in our chat modules. You also have the option of saving your personal data for future event registrations by actively agreeing to this in our event calendar.
The following data is stored:
- Status of the chat widget
- Page visits and views
- Language
- Identity of the previous chatbot
- ConversationID
- Personal data for registration for our events
The data collected with this technology will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
As part of a consent management system ("cookie banner"), we offer you the opportunity to decide on the setting of cookies in the area of our website according to your specifications. You can change the decision made there at any time and subsequently grant or revoke your consent.
You can manage local storage content in the browser via the settings for "History" or "Local data", depending on which browser you use. We would like to point out that this may result in functional restrictions.
The legal basis for the processing of personal data using "first-party cookies" is Art. 6 para. 1 lit. f GDPR. The legal basis for the processing of personal data using "third-party cookies" is Art. 6 para. 1 lit. a GDPR.
4. safety precautions
We have taken precautions to secure the personal data you provide to us. For example, we only grant access to personal data to employees who need it to carry out a specific task (for example, an employee in accounting or customer service). In addition, the servers on which personal data is stored are located in a specially secured data center.
5. external "links"
As a service provider in accordance with the Digital Services Act (DDG), pme Familienservice is responsible for its own content that it makes available for use in accordance with general laws.
A distinction must be made between this own content and references to external content from other providers ("links"). By providing such references, pme Familienservice does not adopt the external content as its own. The respective provider or operator of the pages is always responsible for this external content.
At the time of the initial link, the linked content was checked for possible legal violations. However, permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of a violation of the law.
As soon as pme Familienservice becomes aware of illegal content on linked pages, it will remove such links immediately.
6. third-party providers - analytics, maps, marketing, messenger & social media
6.1 Google Analytics
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
The use of Google Analytics is based exclusively on your express consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. You can revoke your consent at any time with effect for the future.
The purpose of processing is to statistically analyze user behavior in order to optimize our online offering, improve user-friendliness, and detect errors.
For this purpose, the following information, among other things, is processed:
- pages accessed
- length of stay
- devices and browsers used
- approximate location data (based on truncated IP addresses)
- Origin of visitors (referrer URLs)
The IP address is anonymized by default, so that a direct reference to a person is excluded.
During processing, data may also be transferred to the USA. In such cases, Google relies on the EU standard contractual clauses and additional technical and organizational protective measures.
Further information on data processing by Google can be found at: https://policies.google.com/privacy
6.2 Use of Google Remarketing
This website uses the remarketing function of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the website visitor's browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.
According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google's remarketing function, you can always deactivate it by making the appropriate settings at www.google.com. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at www.networkadvertising.org.
6.3 Use of Google Maps
This website uses the Google Maps map service, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), to display interactive maps and create directions.
Google Maps is only integrated after you have given your express consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Google Maps will not be loaded without your consent.
By using Google Maps, information about your use of this website, including your IP address, may be transmitted to Google servers and processed there. This may also involve the transfer of personal data to the USA. In such cases, Google relies on the EU standard contractual clauses and additional technical and organizational protective measures.
We have no influence on the type and scope of data processing by Google. For more information about data processing by Google, please refer to Google's privacy policy at: https://policies.google.com/privacy
The terms of use for Google Maps can be found at: https://www.google.com/intl/de/help/terms_maps/
6.4 Use of Facebook links
Our website contains links to the social network Facebook, operated by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland ("Facebook"). The links are recognizable by the Facebook logo.
These are purely links. Only when you actively click on the respective link will a connection to Facebook's servers be established.
By clicking on the link, Facebook receives the information that you have visited the corresponding page of our website. In doing so, personal data, in particular your IP address, may be transferred to Meta's servers and processed there. If you are logged into your Facebook account, Facebook can assign the visit to your user account. If you do not want this, please log out of your Facebook account before clicking on the link.
We have no influence on the type, scope, and purpose of data processing by Facebook. For more information on data processing and your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy at: https://www.facebook.com/privacy/policy/
6.5 Use of WhatsApp
We also offer you the option of submitting your inquiries via the WhatsApp chat service and receiving feedback on your request via WhatsApp. This service is operated by WhatsApp, a subsidiary of Meta. When you communicate with us via WhatsApp, both we and WhatsApp receive your phone number and information that you have contacted our hotline.
The aforementioned data is also forwarded by WhatsApp to servers in the USA and processed by WhatsApp in accordance with the WhatsApp privacy policy, which also includes processing for their own purposes, such as improving the WhatsApp service.
We process your phone number, your name, and other data you have provided, as well as the content of your inquiry or message, in order to process your request and respond to any queries you may have.
The basis for this processing and the transmission to WhatsApp in this context is Art. 6 para. 1 sentence 1 b) GDPR, insofar as your request concerns an existing contractual relationship with us or serves to initiate such a contractual relationship. Otherwise, this data processing is based on consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR. We take your interests into account by the fact that communication via WhatsApp is only an additional option. Of course, you can also contact us by other means, for example by phone call, email or via our contact form on the website. In addition, where possible, we use a separate device for the contact option via WhatsApp, in which only the contact details of the inquirers who communicate with us via WhatsApp are stored, so that WhatsApp only receives data from inquirers who voluntarily use the service.
6.6 Use of Cleverreach for newsletters and email marketing
We use the software solution provided by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany ("CleverReach") to send newsletters and personalized information and service emails.
Your data is processed exclusively for the purpose of sending newsletters or processing your specific request. In particular, we process your email address and, if applicable, other data you have voluntarily provided, e.g., your name or preferences for certain content.
Data processing is based on your express consent in accordance with Art. 6 (1) (a) GDPR, which you can revoke at any time with future effect. You can unsubscribe from receiving further communications at any time via the unsubscribe link in each newsletter.
CleverReach processes the data on behalf of pme Familienservice on the basis of a data processing agreement in accordance with Art. 28 GDPR. Your data will be used exclusively for sending the newsletter and will not be passed on to third parties for advertising purposes.
Further information on data processing and data protection at CleverReach can be found here: https://www.cleverreach.com/de/datenschutz/
6.7 Userlike chat software
On this website, we offer you the opportunity to contact us via the Userlike live chat service. The operator is Userlike UG (limited liability), Deisterweg 7, 51109 Cologne, Germany ("Userlike").
Userlike uses cookies for the use of live chat. These text files are stored on your device to maintain the chat session, keep the chat open while you are browsing, and ensure that you are assigned to the same operator.
The data collected during live chat, in particular chat content, IP address, and metadata, is stored and processed on Userlike servers in Germany. Processing is based on Art. 6 (1) lit. f GDPR (legitimate interest) in order to enable, simplify, and improve communication with you.
For quality assurance and improvement of our services, chat conversations may be evaluated on a random basis by our IT staff or quality management. This is done with due regard for confidentiality and only to the extent necessary, also on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR.
Further information on data protection at Userlike can be found here: https://www.userlike.com/de/terms#privacy-policy
6.8 Matomo and etracker web analytics
We also use Matomo and etracker as web analytics tools. Both systems are configured so that no cookies are set. The information collected about the use of our website is not used to identify individuals and is not merged with other data. All data is stored completely anonymously and in compliance with the GDPR. The data is not passed on to third parties.
This configuration ensures that the analysis data collected is used exclusively to optimize our website without compromising your privacy.
6.9 Flickr
Our learning system (LeSy) sends emails to customers, some of which contain images provided via Flickr. Flickr is used to display image galleries and integrate media content.
When the Flickr widget is embedded in a page or email, data is automatically transferred to Flickr's servers when the page or email is accessed. Flickr is operated by SmugMug Inc., Suite 200, 67 E Evelyn Avenue, Mountain View, CA 94041, USA.
The data collected in this process may be transferred to countries outside the European Union. SmugMug is a member of the EU-US Data Privacy Framework, which has been recognized as adequate by the EU Commission in accordance with Art. 45 GDPR. The transfer of your data to the USA is therefore permissible.
As soon as a connection to Flickr is established, cookies may be set in which, among other things, user data, login information, and user behavior are stored. If you are logged in to Flickr, Flickr can assign the access and your behavior to your user account. To prevent this, you must log out of your Flickr account before using it.
Further information on data processing by Flickr can be found here: https://www.flickr.com/help/privacy
7. amendment of the data protection provisions
We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments. In such cases, we will also adapt our data protection information accordingly. Please therefore note the latest version of our data protection notice.
8. personal responsibility
We must point out that information of a confidential nature is not encrypted via web pages and/or via the e-mail addresses contained therein. As the sender, you are responsible for sending the information yourself. Please note that this data protection notice is an integral part of our website and our communications. By submitting information via this website or e-mail, you consent to the practices described in this Privacy Notice.
For more secure communication channels, we offer you the option of contacting us by telephone or post. You can find instructions on how to encrypt e-mails here.
9. right of objection
You can informally object to the storage and use of your data for the future at any time by contacting our company. Please write to:
pme Familienservice GmbH, Flottwellstr. 4-5, 10785 Berlin
10. questions about data protection
If you have any questions about this data protection notice, please contact our internal data protection coordinator.
pme Familienservice GmbH
Flottwellstr. 4-5, 10785 Berlin
Phone: 030 26393570
Data protection coordinator: Lars Richter
E-mail: lars.richter@familienservice.de
