08.09.2022 Isabel Hempel 4375

pronova BKK supports healthy leadership

company health insurance funds across Germany are rolling out their unique blended learning program for managers "Healthy leadership in the world of work 4.0". The management academy of the pme Familienservice is leading the program as a provider of coaching and training. The pronova BKK not only plays a pioneering role in this, but also actively supports the pme Familienservice in promoting health and jointly developing innovative offers.

Find out more in the interview with Jörg Zimmermann, Health Promotion Department Manager at pronova BKK.

pronova BKK has put the topic of healthy leadership on its agenda: How important is leadership, especially in times of crisis?

Healthy leadership should always play a key role in a company. However, especially in and after times of crisis, be it personal or social crises such as the coronavirus pandemic or the current inflation, the quality of leadership is particularly important.

On the one hand, "healthy leadership" has a direct impact on the motivation and performance of every employee and therefore also on the profitability of a company. However, I would particularly like to emphasize the very individual significance for each and every employee.

Particular importance is always attached to treating employees with respect and honesty, especially during and/or after a personal illness.  

We can therefore only recommend that companies take the meaning of the term "HR", i.e. "human resources", literally and "nurture" their "human resources", i.e. the health and well-being of their employees, accordingly.

We are convinced that practicing "healthy leadership" will give the company a decisive competitive advantage on the market.  

How has the "Healthy leadership in the world of work 4.0" project been received?

In November 2021, the online portal for managers "Healthy Leadership" was presented for the first time in a live stream by the BKK umbrella organization. Just a few weeks later, pronova BKK took on a pioneering role in the BKK system.

With the support of our partner, pme Familienservice, we were the first health insurance company in Germany to offer our employer customers free digital coaching and training sessions nationwide. In the meantime, we are enjoying constantly growing demand and popularity for the digital online series "Healthy Leadership". 

What are pronova BKK's plans for the future with regard to healthy leadership?

Over the next few years, we would like to place the topic of "healthy leadership" with our employer customers in a sustainable manner, ideally in conjunction with the blended learning portal.
As this portal is unique in Germany in terms of its type, scope and quality and can be used free of charge by our employer customers, we anticipate increased demand in the coming months.

Thanks to pronova BKK, we can make the Mindance app available to our team members. What is the motivation behind it?

We are convinced that our (partnership-based) cooperation with pme Familienservice will generate added value for everyone involved. First and foremost, our policyholders, our employer customers and we ourselves as a company will benefit.

Among other things, the aim is to further develop the Mindance app in partnership and to jointly develop new needs-based follow-up offers. In doing so, we consciously use the "swarm intelligence" of experts from different industries. 

We will merge the best content and expertise of both companies for the benefit of our customers, as the preservation of mental health will continue to gain in importance throughout Germany in the coming years. Our willingness and courage to think outside the box together will enable us to develop new, future-proof products. This is how we understand and live the legal mandate to shape and support the health and well-being of our insured and employer customers in a sustainable way. 

Want to find out more about the project?

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BGF team
Tel: 0621 53391-4927
E-Mail: bgf@pronovabkk.de
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In addition to provova BKK, a number of other company health insurance funds support the "Healthy leadership in the world of work 4.0" project. - for example Novitas BKK, Audi BKK and VerbundPlus BKK. If you would like to offer your managers new impulses with new innovative methods through the blended learning offer, please contact Michele Sliwa michele.sliwa@familienservice.de or the company health insurance fund of your choice.