Data protection
Your data is safe with us
We want to gain your trust. For this reason, we adhere strictly to the legal regulations on data protection and do everything we can to protect your privacy and trade secrets.
To ensure that we continuously comply with data protection in all our processes, pme Familienservice is regularly audited by external data protection experts on a voluntary basis. Here you can find the certificate of our current external data protection audit.
On this website, you can provide us with personal data and data that is important for obtaining information. In addition to the direct execution of the respective service, this data is also used for the needs-based design of the services and benefits offered. We will not use your data for other purposes without your consent.
This privacy policy covers the following points:
1st operator
The data you provide will be collected, processed and used by pme Familienservice GmbH. In the case of a company such as pme Familienservice GmbH, which operates both nationally and internationally, this may also take place at other affiliated companies in Germany or in the EU, insofar as this is necessary for the provision of our services. Our employees and the service providers involved are obliged to handle personal data confidentially in accordance with the General Data Protection Regulation(GDPR) and the German Federal Data Protection Act (BDSG).
2. collection and use of data
2.1 For what purpose we collect data
We process the data that we have received from you in order to
- to be able to provide you with the content of our website,
- To optimize our website,
- to send you information on a regular basis (newsletter),
- to process your request (contact),
- to give you access to our customer service portal "My Familienservice" (registration),
- to provide you with access to and operate our "Lesy" learning platform,
- And to provide you with tailor-made information about the services that can be used for you - on behalf of your employer (personalization).
2.2 What data we collect
To optimize and secure our websites, we use data that is transmitted by your browser in a standardized manner:
- IP address (address from which you send your request)
- Referrer (previously visited website)
- Requested web page or file
- Browser type and browser version
- Operating system used
- Device type used
- Time of access
We do not assign this data to a specific person. It is used exclusively for statistical purposes. Evaluations are only carried out in anonymized form.
We also collect data that you actively transmit (by e-mail, contact form or other means). We use this data to process your request and, if necessary, to contact you. Only the data that is absolutely necessary for this purpose is stored and processed. Our employees and cooperation partners only have access to your data if this is necessary.
A one-off registration is required to use our information and service portal "My Familienservice". This is necessary to check your authorization to use our services and to provide you with exactly the services and information that pme Familienservice provides on behalf of your employer.
We collect the following information as part of the registration process:
- Speech (Mrs/Mr)
- First name
- Surname
- Name of your employer
If this data is not sufficient to check your authorization of use, further information may be required, e.g.
- Exact company name according to HRB
- Company location
- Business e-mail and/or personnel number
- Cell phone number
- Postal code of your place of residence
In particular, the following data is processed in "Lesy":
- First name, last name, e-mail of the user
- Login name
- personal password
- City, Country
- Data that the user can enter in their profile
- Course events attended
- Activities in courses
- Forum posts
- completed learning activities
- Learning outcomes
- Log data about the user's activity, including their IP address, the activities carried out, the content of the user input and the time of the activity.
2.3 On what legal basis do we process data?
The applicable data protection law (=EU General Data Protection Regulation) permits the processing of your data (=personal data) for
- Provision of the website content and use of "Lesy" and "My Familienservice" in accordance with Art. 6 para. 1 lit. b GDPR (contract initiation and contract fulfillment).
- Website optimization, if we have a legitimate interest and can assume that you have no serious objections (legitimate interest Art. 6 para. 1 lit. f GDPR).
- Processing of personal data in a newsletter with consent Art. 6 para. 1 lit. a GDPR.
- Recording and processing of voluntarily submitted personal data for the purpose of processing your request (consent Art. 6 para. 1 lit. a GDPR).
2.4 What statistics are the data transmitted by my browser used for?
The following anonymized (=without personal reference) statistics are created:
- Visitor numbers: Visitors, sessions, page views and search engine robots.
- Visitor behavior: Duration per session, page views per session and bounce rate.
- Page analysis: entry pages, exit pages, error pages, most visited pages, pages with a high bounce rate and search terms.
- Pages of origin: All source pages and referring pages.
- Visitor locations
- Browsers & systems: Browsers, browser versions, operating systems and operating system versions.
2.5 Who can receive data from me?
As part of the processing, your data may be transmitted to:
- Persons within our company who are directly involved in data processing,
- Service providers who are contractually bound and sworn to secrecy and who perform sub-tasks of data processing,
- External companies, if this is necessary. Examples of this are postal service providers for the delivery of letters,
- Employer for mandatory training.
Otherwise, we will only pass on your personal data to third parties with your express consent - apart from legal or official notification obligations.
Your data will not be transferred to countries outside the European Union.
2.6 How long will you store my data?
We store your data for as long as we need it to achieve the purposes described under 2.1. However, there are legal regulations (e.g. Section 147 of the German Fiscal Code) that require us to retain selected documents for six or ten years in certain cases. After the retention period has expired, we delete data that is no longer required.
3. web analysis, cookies and local storage
Data is collected and stored on this website for marketing and optimization purposes. This data can be used to create user profiles under a pseudonym. Cookies and local storage entries can be used for this purpose. A cookie is a small text file that is stored on your computer when you visit a website. Local storage entries consist of data that is also stored on your computer and can continue to exist and be read after closing the browser window or exiting the program - provided they do not delete the cache. Cookies make it possible to adapt our website to the interests of the user or to store user data so that it does not have to be re-entered by the user each time.
The data from the local storage allows you to continue your conversations in our chat modules. You also have the option of saving your personal data for future event registrations by actively agreeing to this in our event calendar.
The following data is stored:
- Status of the chat widget
- Page visits and views
- Language
- Identity of the previous chatbot
- ConversationID
- Personal data for registration for our events
The data collected with this technology will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
As part of a consent management system ("cookie banner"), we offer you the opportunity to decide on the setting of cookies in the area of our website according to your specifications. You can change the decision made there at any time and subsequently grant or revoke your consent.
You can manage local storage content in the browser via the settings for "History" or "Local data", depending on which browser you use. We would like to point out that this may result in functional restrictions.
The legal basis for the processing of personal data using "first-party cookies" is Art. 6 para. 1 lit. f GDPR. The legal basis for the processing of personal data using "third-party cookies" is Art. 6 para. 1 lit. a GDPR.
4. safety precautions
We have taken precautions to secure the personal data you provide to us. For example, we only grant access to personal data to employees who need it to carry out a specific task (for example, an employee in accounting or customer service). In addition, the servers on which personal data is stored are located in a specially secured data center.
5. external "links"
pme Familienservice GmbH is responsible as a content provider in accordance with Section 7 (1) of the German Telemedia Act for its "own content" that it makes available for use in accordance with general legislation. Cross-references ("links") to content provided by other providers are to be distinguished from this own content. Through the cross-reference, pme Familienservice GmbH makes "third-party content" available for use, which is identified in this way. Links" are always "living" (dynamic) references.
The pme Familienservice GmbH has checked the external content for possible civil or criminal liability when the link was first created. However, it does not constantly check the content to which it refers on its website for changes that could give rise to new liability. If it establishes or is informed by others that a specific offer to which it has provided a link triggers civil or criminal liability, it will remove the link to this offer.
6. third-party providers - analytics, maps, marketing, messenger & social media
6.1 Google Analytics
The web analysis tool "Google Analytics" is used on this website. The purpose of its use is the "needs-based design" of this website. This "legal" term means that we analyze the usage behavior of visitors to this website, e.g. to find out which search terms in search engines are used to find and access this page. By logging the pages accessed, we can also recognize which of our information offerings may be particularly interesting (because they are more frequented) and what we can do to make other pages even better in order to make them more interesting for you. Web analysis also enables us to recognize and correct errors on the website, e.g. due to faulty links.
Google uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Please note that on this website Google Analytics has been extended by the code "anonymizeIp" to ensure an anonymized collection of IP addresses(IP anonymization).
Google will use the information collected for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and displaying advertisements based on previous visits by users. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
We use Google Analytics to evaluate data from Google AdWords and Double-Click for marketing purposes and, if necessary, to place personalized ads on other websites. If you do not want this, you can deactivate it via the Ads Preferences Manager.
You can prevent the storage of Google Analytics, Adwords and Double-Click cookies by blocking the setting of cookies by this domain in your browser and deleting cookies already stored. Alternatively, you can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website: Deactivate Google Analytics.
In addition, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link.
Here you can find more information on the terms of use and data protection of Google Analytics.
6.2 Use of Google Remarketing
This website uses the remarketing function of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the website visitor's browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.
According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google's remarketing function, you can always deactivate it by making the appropriate settings at www.google.com. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at www.networkadvertising.org.
6.3 Use of Google Maps
This website uses Google Maps to display maps and to create directions. Google Maps is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By using this website, you consent to the collection, processing and use of the data collected automatically and the data you enter by Google, one of its representatives, or third-party providers.
The terms of use for Google Maps can be found under Terms of Use for Google Maps.
You can find more details in the data protection center of google.de: Transparency and options as well as data protection regulations.
6.4 Use of Facebook links
Our website has links to the social network facebook.com, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The links can be recognized by the Facebook logo (currently: white "f" on a blue tile).
When you access such a link to Facebook from a page on our website, your browser establishes a connection with the Facebook servers. We have no influence on the scope of the data that Facebook collects and therefore inform you according to our level of knowledge:
By clicking on the link, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and store it.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information.
6.5 Use of WhatsApp
We also offer you the option of making your inquiries via the WhatsApp chat service and receiving feedback on your request via WhatsApp. The operator of this service is WhatsApp, a subsidiary of Meta. When you communicate with us via WhatsApp, both we and WhatsApp receive your telephone number and the information that you have contacted our hotline.
The aforementioned data is also forwarded by WhatsApp to servers in the USA and processed by WhatsApp in accordance with the WhatsApp Privacy Policy, which also includes processing for its own purposes, such as improving the WhatsApp service.
We process your telephone number, your name and other data provided by you and the content of your request or message in order to process your request and answer any queries you may have.
The basis for this processing and the transmission to WhatsApp in this context is Art. 6 para. 1 sentence 1 b) GDPR, insofar as your request concerns an existing contractual relationship with us or serves to initiate such a contractual relationship. Otherwise, this data processing is based on consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR. We take your interests into account by the fact that communication via WhatsApp is only an additional option. Of course, you can also contact us by other means, for example by phone call, email or via our contact form on the website. In addition, where possible, we use a separate device for the contact option via WhatsApp, in which only the contact details of the inquirers who communicate with us via WhatsApp are stored, so that WhatsApp only receives data from inquirers who voluntarily use the service.
6.6 Use of Twitter links
Our website contains links to the social network twitter.com, which is operated by Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA ("Twitter"). The links are marked with a Twitter logo.
When you access such a link to Twitter from a page on our website, your browser establishes a connection to the Twitter servers. We have no influence on the scope of the data that Twitter collects in the process. The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options to protect your privacy can be found in Twitter's data protection information.
6.7 Use of Cleverreach for newsletters and email marketing
For sending newsletters and individualized information and service emails, we use a software solution from CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany.
6.8 Ströer campaign tracking
We use the advertising services of RegioHelden GmbH, a company of Ströer Media Deutschland GmbH. RegioHelden collects certain information relating to our interactions with you. RegioHelden provides us with aggregated information that we use in accordance with our Privacy Policy and applicable data protection laws.
Call measurement
Each telephone number provided on our website can be a so-called call tracking number, in which the date, time, call acceptance, duration of the call and the telephone number of both participants are recorded, stored and forwarded to RegioHelden GmbH and to us for the purpose of determining the effectiveness of advertising. The telephone number placed individually for the customer and displayed in the advertisement is not linked to the tracking of the user's individual usage behavior but is only dependent on certain or several keywords that were used in the search.
Server log files
RegioHelden automatically collects and stores information in so-called server log files, which your browser automatically transmits to RegioHelden. These are
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. RegioHelden has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be recorded.
6.8 Userlike chat software
This website uses Userlike, a live chat software from the company Userlike UG (haftungsbeschränkt) , Deisterweg 7, 51109 Cologne. Userlike uses "cookies", text files that are stored on your computer and that enable a personal conversation with you in the form of a real-time chat on the website. The Userlike cookie is set by the live chat plugin to enable the live chat, to keep the chat open while browsing and assigned to the same operator. The information about your use and related data of the live chat is collected, stored and processed on Userlike servers in Germany. Further information can be found in the privacy policy of Userlike UG (haftungsbeschränkt): https://www.userlike.com/de/terms#privacy-policy
Data processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR and is in the interest of simplifying and improving communication with you.
6.9 Matomo and e-Trecker web analytics
We also use Matomo and eTracker as web analysis tools. We have configured Matomo and eTracker so that no cookies are set. The information about your use of our website is therefore not used to identify you personally and is not merged with other data. All data collected is completely anonymized and stored in compliance with the GDPR. The data is not passed on to third parties.
This configuration ensures that all analysis data is used to optimize our website without compromising your privacy.
7. amendment of the data protection provisions
We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments. In such cases, we will also adapt our data protection information accordingly. Please therefore note the latest version of our data protection notice.
8. personal responsibility
We must point out that information of a confidential nature is not encrypted via web pages and/or via the e-mail addresses contained therein. As the sender, you are responsible for sending the information yourself. Please note that this data protection notice is an integral part of our website and our communications. By submitting information via this website or e-mail, you consent to the practices described in this Privacy Notice.
For more secure communication channels, we offer you the option of contacting us by telephone or post. You can find instructions on how to encrypt e-mails here.
9. right of objection
You can informally object to the storage and use of your data for the future at any time by contacting our company. Please write to:
pme Familienservice GmbH, Flottwellstr. 4-5, 10785 Berlin
10. questions about data protection
If you have any questions about this data protection notice, please contact our internal data protection coordinator.
pme Familienservice GmbH
Flottwellstr. 4-5, 10785 Berlin
Phone: 030 26393570
Data protection coordinator: Lars Richter
E-mail: lars.richter@familienservice.de
Status: 13.03.2025
