AI labeling
of the pme Familienservice

AI labeling at pme

Content and work results that have been created entirely or substantially with the help of AI are labeled by the pme Familienservice , e.g., in accompanying texts or metadata.

Labeling of AI use in audiovisual media: When AI is used in audio-
visual content, a graphic label with the following categories is used:

  • "AI generated": For content created entirely by AI
  • "AI translated": For AI-translated content (with lip synchronization if applicable)
  • "AI processed": For content substantially altered by AI

This label is used when audiovisual media has been significantly altered or created using AI. Minor AI-based optimizations, such as sound enhancements or background adjustments, do not require special labeling.

If consulting or information services are provided by AI, e.g., in the form of consulting bots, this will always be clearly indicated and the consent of customers will be obtained.

Dr. Daniel Erler

Daniel Erler

Head of Corporate Communications (CCO)

Dr. Erler is an expert on company employee assisstance - Employee Assistance Programs (EAP) - and completed his doctorate in 2005 on the subject of work-life balance in Germany and Italy. In 2006, he began working as a strategic consultant and project manager for pme Familienservice GmbH.

As Head of Corporate Communications, Dr. Erler has been responsible for the content and conceptual development of the pme website Familienservice since 2012, ensuring communication between the editorial and technical teams and coordinating company-wide press and public relations work. Key aspects of this work include the design and implementation of the central company portals, the implementation of digital marketing campaigns and the introduction of a systematic multi-channel communication strategy.

As Managing Director of pme Familienholding GmbH, Dr. Erler also represents the founding shareholders in the group of shareholders of pme Familienservice GmbH.

Contact:

daniel.erler@familienservice.de

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