Two team members can be seen in the office with the office dog
Leadership & HR

How Office Dogs Can Strengthen Your Team and Employer Branding

A friendly dog in the workplace can have a greater impact than many a team-building seminar. As part of her bachelor’s thesis at FOM University of Applied Sciences for Economics & Management, Simone Gaubatz surveyed eleven companies and discovered that it all depends on how the dogs are “deployed.” When they are, they are more than just a perk and help foster a positive team culture.

Text: Simone Gaubatz, Animal-Assisted Intervention Specialist and Dog Trainer

In many large companies, an issue is gaining prominence that may seem frivolous at first glance but, upon closer inspection, has tangible effects on health, teamwork, and employer appeal: office dogs. 

In my bachelor’s thesis,“The Integration of Office Dogs into the Workday,”I examined how the presence of dogs affects employee well-being, stress management, and job satisfaction.

More than just a nice perk

The results show that, when implemented correctly, office dogs can be more than just a nice perk—they are a tool for concrete prevention and team building.

Below, I summarize the key insights, opportunities, risks, and practical steps for implementation—from the perspective of consultants at large companies and EAP service providers such as pme Familienservice.

 

Specialized Lecture: Dogs and Careers | May 8, 2026

This presentation focuses on dogs’ basic needs as well as common challenges such as separation anxiety, time management, care solutions, working from home with a dog, and integrating dogs into the office.

May 8, 2026 | 10:00–11:00 a.m.

Registration: Balancing a Dog and a Career

Office dogs help reduce stress

The study combines a systematic literature review with eleven qualitative expert interviews. This paints a clear picture:

Brief interactions with dogs—such as petting them, taking short breaks for a walk, or spending a moment together at work—promote relaxation and help reduce acute stress. Biologically, this effect can be explained, in part, by the release of oxytocin, which promotes bonding and a sense of calm.

Studies in psychology and neuroscience that I cited in my thesis demonstrate similar effects: Interaction with dogs can enhance periods of relaxation and improve emotional stability .

Office dogs serve as a social catalyst, especially in large organizations

At the team level, office dogs act as social catalysts: they create informal spaces for interaction, facilitate conversations between employees from different departments, and thereby strengthen social cohesion.

Especially in large organizations, where formal communication channels are often slow, a dog can create informal opportunities for interaction that foster trust within the team and thus facilitate collaboration and problem-solving.


Simone Gaubatz with her office dog (Photo: Simone Gaubatz)

A plus for employer branding and recruiting

Pet-friendly policies are becoming an increasingly prominent benefit for employer branding and recruiting.

Younger target groups and job candidates who value work-life balance, in particular, view such offerings positively. The study shows that companies with a well-thought-out dog policy can increase their appeal in the job market.

Risks and Limitations – What Companies Should Be Aware Of:

Despite the positive effects, office dogs are not a panacea. Research and interviews make it clear that: 

These positive effects are only reliably observed under certain conditions. Without clear rules and without taking health or organizational considerations into account, dogs can also become sources of stress.

The main obstacles include:

  • Allergies
  • Fear of dogs
  • Hygiene concerns
  • Noise or
  • Simply a lack of infrastructure and safe spaces.

Similarly, choosing unsuitable dogs or failing to provide proper training can lead to conflicts.

Companies that treat this issue superficially risk customer dissatisfaction and legal problems, such as liability issues or the absence of clear hygiene standards.

Practical Implementation in Large Companies – A Guide

The bachelor's thesis shows that the successful introduction of office dogs in large organizations should be approached as a change project—one that is participatory, rule-based, and subject to evaluation.

Important steps that have proven effective in practice include:

1. Needs Assessment: 

First, conduct an anonymous survey (to gauge allergies, concerns, and general attitudes), and involve the works council, HR, and occupational safety. This is the only way to determine whether and to what extent a dog policy is feasible.

2. Pilot phase: 

A limited-time trial period in a suitable department with clearly defined rules and a designated point of contact. This allows for the measurement of outcomes and the early identification of conflicts.

3. Rules: 

Required documentation (vaccination status, liability insurance), rules regarding dog behavior, the maximum number of animals allowed per area, cleaning and hygiene standards, and procedures for handling incidents (e.g., barking, aggression) must be mandatory.

4. Infrastructure: 

Designated areas for employees who do not own dogs, dog-friendly zones, cleaning facilities, and a clear workplace layout are essential.

5. Selection and onboarding: 

Not every dog is suited for the office. Socialization, temperament, and training level are key factors; trial periods help identify potential issues early on.

6. Communication and Training: 

Information sessions, employee guidelines, and clear escalation procedures help reduce uncertainty and anxiety.

7. Monitoring and Evaluation: 

Regular evaluations (qualitative and quantitative) of employee satisfaction, disruptive factors, and incidents—this is the only way to adaptively refine the policy.

 

Source:

The findings and recommendations presented here are based on the bachelor’s thesis“The Integration of Office Dogs into the Workday: An Analysis of Maintaining Employee Mental Health and Increasing Employee Satisfaction”(Simone Gaubatz, FOM University, submission date November 21, 2024), supplemented by the studies and academic sources from psychology and human-animal interaction research cited in the thesis.


zero Business psychologist Vera Starker: "Hate is destructive - confidence is the exact opposite"

to see is the author Vera Starker
Psyche

Business psychologist Vera Starker on confidence

Vera Starker is certain that confidence can help us shape our lives and society in a positive way, especially in uncertain times. In this interview, the Spiegel bestselling author talks about how confidence can act as a formative force in our society. She shares personal experiences and gives impulses on how we can remain optimistic in times of crisis and actively bring about positive change.

For me, "being courageous" means acting despite fears

"Courage to be confident" is a very powerful title. What inspired you personally to write a book that deals intensively with this topic?

Vera Starker: I am a confident person by nature. But last year, I realized that all the negative news was increasingly sapping my energy. This led me to take a closer look at the topic of confidence on a scientific level. 

For me, "being courageous" means acting despite fears. And confidence is the key to finding this courage. At a time when we are confronted with many uncertainties, we need the confidence to embrace positive change and take action.

In your book, you emphasize the transformative power of confidence. How do you see the role of confidence as a shaping force in our society?

Confidence has the potential to keep us capable of acting, even in the midst of crises. It enables us not to remain powerless, but to actively seek solutions to solve complex problems. 

Especially in the future, in a world full of challenges, the power of confidence will be crucial in order to continuously adapt and enable positive change. Without confidence, all we can do is hesitate - with confidence, we can create.

In your opinion, what is the first step that each of us can take to actively bring about positive change?

It is important to recognize where we can actually make an impact. Confidence arises above all when we have the feeling that we can make a difference. We should focus on the areas where we can make a direct difference instead of being overwhelmed by things that are beyond our reach. 

The next step is to set realistic goals that match our skills. If we set ourselves goals that are too high and cannot be achieved, we lose our sense of effectiveness. The power of confidence lies in remaining capable of action and bringing about positive change in the areas over which we have influence.

Hate is destructive - confidence is the exact opposite

In one chapter of your book, you deal intensively with the topic of hate. How can we as a society learn to overcome hate and what role does confidence play in bringing about positive change?

Vera Starker: Hate is destructive - confidence is the exact opposite. We have to decide whether we react to hate or rely on confidence. Confidence means clearly recognizing challenges and then looking for opportunities to act - even if they seem small at first. 

It is crucial to surround yourself with people who also have a constructive attitude and strive for positive change. Cohesion creates a force that enables us to move in a positive direction as a society.

Was there a personal moment in your life when "courage to be confident" played a decisive role for you? If so, could you tell us more about it?

Vera Starker: Yes, in my youth I had some very challenging human experiences that presented me with a difficult decision: Should these events define my life or could I overcome them? 

I decided to overcome them, which made me realize that there is always a way - no matter how small it may seem. However, sometimes it takes great courage not to give up and to keep going. 

This moment taught me that confidence doesn't mean closing your eyes to problems, but finding the courage to carry on despite everything.

Lectures, workshops, podcasts that promote our resilience

The "Lost in Space?" initiative invites us with openness and curiosity to explore new paths that give us support and direction in these intense times. Because finding solutions requires strength - and is only possible together. 

With inspiring talks, interactive workshops, podcasts and blog articles, we create space to find inner clarity and strength and remain resilient. Join us on an exciting journey to new perspectives and opportunities!

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